Mustard Seed Place

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The STORY

Delve into the rich history of our iconic building – a testament to time – and uncover the stories of its past and the motivations of its future.

in the beginning

"The famous"

Nestled in the heart of Olde Towne Portsmouth, our building carries with it a legacy of elegance and community collaboration. Originally opened in 1916 by Belle and Isaac Goodman, it was known as “The Famous,” a high-end department store and bridal boutique that became a local landmark. Belle’s vision for the store was one of sophistication, and under the management of their daughter Zelma Rivin and her husband Bernard, it flourished, becoming renowned throughout the region for its exquisite bridal collections and impeccable service.

The name “The Famous” itself carries a tale. As Zelma Rivin once shared, while Isaac had initially wanted to name it “The Belle Shop” in honor of his wife (a name that carried a playful double entendre), they eventually settled on “The Famous.” And famous it was, not just for its high-end offerings, but also for the warmth and courtesy with which every customer was treated.

the journey continued

TCC VISUAL
ARTS CENTER

For over 25 years, the building served as the Visual Arts Center (VAC) for Tidewater Community College (TCC), becoming more than just a structure but a hub of creativity and learning for many students, faculty, and staff. Within its walls, the VAC nurtured countless artists, fostering their talents and providing a platform for them to showcase their work. The center was not just about teaching art, but it was also about instilling a sense of community, collaboration, and passion among its members.

The transformation of this historic building into the VAC was symbolic of Olde Towne Portsmouth’s commitment to the arts and its belief in the power of creativity to inspire and bring about change. The VAC became a beacon for art enthusiasts, hosting exhibitions, workshops, and events that drew crowds from all over the region. Its impact on the local arts scene was profound, and its legacy continues to be felt today.

Modern, purpose filled, transformation

The mustard seed place

Today, the iconic building at 340 High Street in Olde Towne Portsmouth has evolved, embracing a new purpose while honoring its rich legacy. The building now stands as a beacon for entrepreneurial spirit and empowerment. Under the visionary guidance of Dr. Angela D. Reddix, the space has been reimagined to serve as a sanctuary for women, providing them with the resources, mentorship, and community they need to thrive.

Furthermore, in collaboration with the local community, the building also offers leased spaces, fostering a collaborative environment where women can network, share ideas, and grow their businesses. The fusion of history, art, and entrepreneurship makes 340 High Street a unique and inspiring place, bridging the past with the present and future, and continuing its tradition of serving the Olde Towne Portsmouth community in diverse and impactful ways.